"Vvr Village Harvest Red Matta Rice 10kg." Product details, availability, and branding can change, and new products may have been introduced since then. However, I can provide a general description of Red Matta Rice: Product Description (Generic):

• Brand/Type: Vvr Village Harvest Red Matta Rice
• Variety: Red Matta Rice
• Weight: 10kg
• Features:
  • Color: Red or brownish-red grains.
  • Texture: Typically, Red Matta Rice has a firm texture when cooked.
  • Nutritional Value: Red Matta Rice is known for its higher nutritional content compared to white rice. It is a good source of fiber, antioxidants, and certain vitamins and minerals.
  • Culinary Use: Red Matta Rice is commonly used in South Indian cuisine, especially in Kerala. It can be used to prepare various traditional dishes like rice porridge, idli, dosa, and biryani.
  • Health Benefits: It is often chosen for its potential health benefits, including being a good source of antioxidants and having a lower glycemic index compared to some other rice varieties.

For the most accurate and up-to-date information, please check the product packaging or contact the brand directly. You can also inquire about the product at local grocery stores, supermarkets, or check the official website of the brand if available.